Marketing Solutions for Financial Institutions

Information and analysis to support all strategic activities and growth of Financial Institutions. You can use Cerved Marketing Solutions services to learn about the market, the competitive environment and territory of reference, develop your business, evaluate the positioning of your competitors, optimise sales networks, measure customers satisfaction and identify new prospects.

Our strengths

Every year, with its 20 marketing products and 2,000 customers, including major Italian banks, Cerved implements 2,200 customised projects and approximately 1,000 sector-based analyses of 637 micro-sectors and 353 sectors.

Cerved has a team of analysts with marketing skills specific to financial institutions and applied to Cerved's information assets and proprietary data and ten-year historic series of trends and quotations of the operators of the sector. The team comprises 50 experts and 30 analysts and operates in three areas of intervention. It has field analysis tools for carrying out qualitative and quantitative surveys in Italy and abroad, and proprietary methods for performing customer satisfaction audits.

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