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Product & Service Design

We design valuable products and services centred around real people and real needs.

We design, test and implement user experiences and processes to support new products and services, combining our data-driven approach with advanced design thinking techniques. Drawing from context analysis along with qualitative and quantitative research, we will help you make business decisions without losing sight of people’s real needs and demands.

Designing together for change

We’re ready to become your product and service design partner – a partner that knows how to bring actual business value to your company while at the same time focusing on your customer’s experience. We’ll support you in terms of both process innovations and teamwork with your organisation in product development.

Our approach is multi-disciplinary and collaborative, meaning that you will have a single point of contact for all phases of the process, from concept to prototyping, testing and developing both products and digital services.

We put our concrete experience – both internally and with our partners – to work for you. Our Product & Service Design teams cooperate across project teams, sharing goals and always working closely together.


#1 Comprehension

We investigate user behaviour patterns and opinions, as well as market characteristics, through:

  • Business Analysis: large-scale research projects to comprehend the full market context
  • Human Research: scientific observation and analysis based on direct exchanges, empathy and exploratory information.

#2 Exploration

We design products and services that put people’s experience centre-stage, getting the entire organisation involved in a strategic route of analysis and co-design.

#3 Implementation

Through horizontal team integration, we work through all implementation phases  (Wireframe, Visual Design), employing prototype testing and further field tests.


Design innovative, relevant products and services.

Value your customers’ experiences and raise your ROI.

Enhance cooperation among your company’s teams.

Redesign your customers’ experience

Ask us for more information

Who we serve

Large companies

Telcos & Utilities


Insurance companies

Case Study

Short-term credit line

We helped one of Italy’s leading banking groups renovate its user experience and the processes behind disbursing short-term credit lines to microbusinesses. Thanks to careful business context analysis and an evaluation of technological and regulatory constraints carried out by liaising closely with various corporate departments, this project secured the following results:

  • Application approval timeframe reduced from 5 days to 5 minutes
  • “Time to cash” reduced from 5 days to 24 hours
  • Disbursement: expanded from in-branch only to all channels
  • Procedures required: 1 to 9
  • Total commercial time required reduced by 70%