Projects for retail

Our projects suggest you a more effective strategic solution to maintain or strengthen your market positioning thanks to:

Customer Satisfaction Audit

Customer Satisfaction Audit, to know if and how much your customers are satisfied with your trade proposal, also through precise performance indicators. The Voice of the Customer (VoC) Monitoring Tool records the opinions and the needs of the customers who buy in your stores and enables you to identify strengths and weakness on which to act to obtain more and more satisfied and loyal customers.

Mistery Shopping

Mystery Shopping, to check with the 'customer's eye' that your products are proposed and presented at best in your stores. You will then be able to benefit on-line the results of this rating on a platform dedicated.

Focus Group

Focus Group, to analyze in a comparison conducted by a professional the deep motivations that guide your customers' purchasing decisions.

Analitiycs for Marketing

Analytics for marketing, to help you make decisions more responsive to your goals to increase business volume basing on specific activities of data mining on your database.

Geographic Market Potential Analysis

Analysis of the territorial potential to focus on trade potentiality of new geographic areas where you intend to launch your products. This analysis will provide you with a synthetic score of potential for each area, a set of detailed indicators and an analysis document about the results emerged, from which you can deduce new strategies and identify the best location for new sale points.

TAILORED RESEARCH

Ad hoc searches: analyzes and deepenings elaborated in response to specific customers needs.

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