To position an e-commerce site, there are many factors to consider, not just search engine optimisation. You need to think about how your product descriptions or info sheets should look, and how your site navigation flows to maximise conversion from visits to sales. We know how to make your e-commerce initiatives really take off, by enhancing your positioning to boost sales.
We can design the layout of your site, studying navigation dynamics so that it will function without friction as an effective online store. We write copy for your site with a view to SEO, identifying filters and categories that will increase your authoritativeness and encourage consumers to choose your products at the same time. In fact, a well-written and informative product info sheet that contains all the essential keywords will ensure good positioning and visibility online.
To hit your conversion targets, we connect CRO and user experience services to these SEO activities, to ensure that your customers will get a relevant, significant, pleasant experience. We will help you optimise the customer’s experience of moving from putting items in the cart to proceeding with the order, streamlining the registration phase if needed and integrating secure payment methods.